How to Geotag Photos, or Strip GPS Data, Free in Your Browser

You can geotag photos in your browser for free: drop them in, click a spot on a map (or type coordinates, or search an address), press one button, and every file gets real GPS data written into its EXIF. The same tool does the opposite job too. If a photo is about to go on the internet, it can strip the GPS, or wipe the metadata entirely, so the file stops announcing where you live. ClipCraft's Geo Tag tool handles both, in batches, and your photos never leave your computer while it works.

Why photos need GPS added, or removed

Two groups of people search for this, and they want opposite things.

The first group wants GPS in the file. Real-estate photographers geotag listing photos to the property so the images tie to the address. Local businesses tag their photos for the same local-SEO reason. And travel shooters with older cameras (or mirrorless bodies that never had GPS in the first place) come home with a thousand photos that have no idea where they were taken, then fix them in one batch per city.

The second group wants GPS out. Your phone writes your exact coordinates into every photo it takes (unless you've dug into settings and turned that off). Post an unstripped photo from your living room and the file itself can carry your home address to anyone who downloads it and looks at the metadata. Big social networks strip this for you on upload; your own website, a marketplace listing, email, and most file-sharing links don't.

How to geotag photos in the browser

1. Create a free ClipCraft account (the tool is free; a batch costs a couple of tokens on the free plan, none on Creator or Studio).
2. Open Tools → Geo Tag.
3. Drop photos or a whole folder onto the drop zone. It takes JPG, PNG, WebP, TIFF, HEIC, and ten RAW formats (ARW, CR2/CR3, NEF, RAF, DNG, ORF, RW2, PEF, SRW).
4. Pick a location: click the map, type decimal or DMS coordinates, or search a place name on the Place tab.
5. Press Apply Geotag, then download your tagged copies.

The map is the fastest way to tag a batch to one spot. For scattered photos there's per-photo pinning: select a row, click the map, and just that photo gets the pin. Turn on auto-advance in the settings and the selection jumps to the next photo after each pin, so you can walk down a list clicking locations like you're dealing cards. Spacebar pans the map without dropping a pin, which took me an embarrassing amount of time to discover.

Address search runs through OpenStreetMap. It's reliable for towns, cities, and landmarks, and less reliable for residential street addresses, which simply aren't all in OpenStreetMap's database. For a specific house, search the town, then click the exact rooftop on the map. Here's a search for the Eiffel Tower with three listing photos queued up:

One press of Apply Geotag and each row flips to processed with its new coordinates in green. Writing takes about a second per photo. The very first write also downloads the tagging engine itself (about 24 MB), so expect the first batch to pause for a few extra seconds; after that it's cached and batches start instantly.

Your originals are never touched. The tool writes GPS into copies, and the download button hands those back as individual files, a ZIP that keeps your folder structure, or (on Chrome and Edge) directly into a folder you pick. Ctrl+Z undoes list operations if you tag the wrong batch.

Need a random point instead of an exact one?

There's a randomizer that gives every photo its own random point within a radius you set (feet, meters, miles, or kilometers) around the chosen spot, or scatters them across whatever the map is showing. Useful when you want photos associated with an area, a neighborhood, a trailhead parking lot, without stamping one identical coordinate on fifty files.

Stripping GPS data before you share

The privacy direction is even simpler. Load the photos and press Strip GPS. Every copy comes out with the location tags removed and the row says so:

Strip GPS removes only the location and leaves the rest of the EXIF (camera model, exposure settings, capture time) alone, which is what you usually want. If you'd rather the file say nothing at all, the Advanced menu's Strip ALL metadata option wipes everything. When photos are loaded, any existing GPS shows up as cyan dots on the map, so you can see at a glance which files are carrying location data before you decide.

Why doing this in the browser actually matters

Most online EXIF editors upload your photos to a server, run a tool there, and send results back. For location data specifically, that's a strange trade: you're handing your home coordinates to a stranger's server to remove your home coordinates. Geo Tag runs ExifTool, the same metadata program photographers have trusted for twenty years, compiled to WebAssembly and executed inside your browser tab. The files stay on your machine. The one network call in the whole flow is the address search (place-name lookups go through a small proxy because OpenStreetMap's geocoder requires it), and that request contains a search string, never your photos.

It writes the real tags, too: standard EXIF GPS fields (latitude, longitude, altitude, timestamp) plus XMP location tags for PNG and WebP files, so the coordinates read correctly in Lightroom, Apple Photos, Google Photos, and everything else that understands EXIF.

What it costs

The tool itself is free and there are no per-photo charges; a batch of one photo and a batch of two hundred cost the same 2 tokens on the free plan (which refills 100 a month); paid plans pay 1 or nothing per run. Since it's all client-side, big batches cost us nothing to run, which is why there's no photo cap.

If you're prepping photos for the web anyway, the toolkit's other image tools run the same way, entirely in the browser: MooCrunch converts and compresses images to WebP and AVIF, and the background remover cuts subjects out of photos with AI.

Give it a real test: grab five phone photos, load them, and look at the cyan dots on the map. Seeing your own house pinpointed by files you almost posted is the fastest argument for stripping GPS I know. A free account covers a batch a month, which is plenty for an occasional privacy sweep.