Real Estate Social Media Posts From One Listing

Real estate social media posts are the part of a listing nobody budgets time for. The photos are done, the description is written, and then there's a week of Instagram, Facebook and TikTok to fill. The social media package in Real Estate Song makes that week from the listing you already set up: anywhere from 5 to 50 photo posts, each with a headline about what's actually in the picture, plus up to 24 fifteen-second video clips cut to the hook of your listing song. Captions and hashtags come with every piece, and the whole lot downloads as one ZIP. I work on ClipCraft, so this is the builder's tour, including what it won't do.

What one listing turns into

A photo post is one listing photo, cropped to fill the frame, with a dark gradient along the bottom so the words read on any picture. The headline sits there with a short line under it. The address runs above it as a small eyebrow, your @handle goes bottom-right, and if you leave the price switched on it gets its own pill bottom-left. Pick Luxury as the song's genre and the headlines switch to a serif face, because a $2 million listing in a chunky sans looks like a garage sale flyer.

A video clip is 15 seconds long and built from three to five photos that share a theme. The first clip is the tour, then the kitchen and dining, the primary suite, the outdoor living, and so on down the house. The headline slides in over about 0.7 seconds, the photos drift with the same slow Ken Burns moves as the full music video, and every cut lands on a beat. The audio is the hook of your song: the tool finds where each chorus starts, so clip one opens on the line people will hum. If you'd rather keep the song for the full video, switch the clips to a calm stock bed instead (we only draw from the relaxed and upbeat tracks, never the dramatic ones).

How it knows what to write on each photo

This is the part I care about most, because generic captions are worse than none. Before anything is written, every photo you uploaded gets looked at by the AI and labelled down to the features in the frame: granite countertops, a gas cooktop, a screened lanai, vaulted ceilings. Photos that came in from a listing site already carry a room tag (kitchen, primary bedroom, pool), and the tool uses that tag rather than paying to look again. Then the writer gets one rule above the others: say only what's in the photo or in your listing facts, and never invent a feature. So the kitchen post talks about the kitchen. The cover photo goes first, and floor plans never become a post.

You can steer it. Pick photos opens every photo in your video in a grid, and you click the ones you want in the order you want them, up to the post count you chose. Your picks run first and keep their order; the AI spreads the remaining posts across the rest of the house. Leave it empty and it chooses everything, which is what most people do the first time.

Sizes, counts and formats

Each half has four presets, or you can type your own number:

• Photo posts: S is 5, M is 15, L is 25, XL is 50.
• Video clips: S is 3, M is 6, L is 12, XL is 24.
• Formats: Mobile is 1080×1920 for Reels, TikTok, Shorts and Stories. Desktop is 1920×1080 for YouTube, Facebook, X and LinkedIn. Both makes every piece twice at no extra cost.

Posts are capped at the number of photos you have selected, since no two posts share a photo. A listing with 22 photos can do the M package but not L; the bigger chips grey out and tell you why. Clips can reuse photos across different clips, so they aren't capped the same way.

What it costs

Five tokens a photo post and ten a clip. The S package is 5 posts and 3 clips, which is 55 tokens; at the $4.99 token pack rate (600 tokens) that's about 46 cents. M is 135 tokens, a little over a dollar. You only pay for the half you tick, and once per photo set and count. Rebuilding the same listing, or making the other size, reuses what's already written. Change the photos or the count and that half is written, and charged, again.

The package is an add-on to the listing song build, not a standalone tool. The clips need the song and the posts ride the same Generate run. The song and video are about 420 tokens for a typical listing (the full breakdown is in our listing song walkthrough), so a listing with the S package lands just under 480 tokens; for our demo listing the Generate button read ≈ 477 before we clicked anything. A free account gets 100 tokens a month, enough to set the listing up and try the lyric writer, but not to sing the song. Token packs never expire.

Editing, downloading, posting

Every caption sits in its own text box under its post or clip, and you can edit it right there before you download. Edits save with the project and don't trigger a re-render, since the caption is the text you paste, not the text on the image. Each piece has its own download and copy-caption buttons. Download all gives you a ZIP with every image and video plus a captions.txt file: one block per piece with the headline, the sub-line, the file names, and the description with hashtags. That file is plain text on purpose. Open it, change what you like, paste.

That post is real output. We ran our demo listing (stock photos, a made-up address) through the package and asked for one post on the kitchen. It came back as "White Kitchen, Island Heart" with "Stainless appliances, shaker cabinets, room to cook and gather" underneath, and the same render in both sizes is what lands in the ZIP.

What it won't do

• It doesn't post for you. There's no scheduler and no Instagram or Facebook connection; you upload the files yourself.
• Clips render in your browser every time you open the package, about two seconds each for a vertical clip in Chrome. They aren't stored on our side, which also means they don't eat your storage.
• It's built and tested in Chrome. Safari's video encoder is newer and hasn't had a full pass yet, so if a clip fails there, try Chrome.
• The headlines are short by design. If you want a long-form caption with your market stats, that's your edit to make in the text box.

Where this fits

The listing song gets the attention, and the full video goes on the listing and the share page. The package is what keeps the listing in people's feeds for the next two weeks without you opening a design app. If you're comparing tools, our ListingSong comparison covers how this stacks up against the service that started the category. And if you want to rearrange the music video itself, the finished project opens in VideoCraft as an editable timeline.

Set up one listing, tick the S package, and see whether the captions sound like you. Create a free account to start.